Mention 'leads' in a digital marketing sense and people often think about a paid marketing strategy which you can switch on and off, like Google Ads.
But in fact, the best source of website traffic for warm leads comes from local search queries like 'double glazing in Stockport' or 'dentists near me', for example. And the reason for this is quite simple.
These potential customers have shown buyers intent specifically for that type of local business or service in that area. If they did a Google search for just 'double glazing', it doesn't actually mean they're in buying mode. A small, yet crucial difference.
So if you're a local Stockport or Greater Manchester business, your best quality leads are those from local search queries. Or as I call them, 'money keywords'.
How are you ranking for yours?
Investigate who is ranking above you for your money keywords and why. I can't beat their website optimisation without knowing why they are performing better than you.
Based on data analysis, I'll build a powerful and proven Local SEO Campaign to get your website where it needs to be to see your return as quickly as possible.
Through onsite SEO, content and link building that moves the needle, you'll see your investment grow quicker than any SEO company or marketing agency you've used before.
The maths is simple. The higher your website and web pages rank in Google, the more leads you receive. Rank #1, get 31% of clicks. Rank #10, get 3% of clicks.
A staggering 75% of all clicks in Google search engine are between #1-3, so if you're languishing below this then you're essentially feeding on scraps while your competitors help themselves to a never ending banquet of local customers.
And if you're stuck on page 2 of Google, then I've got some bad news. Just 25% of users reach page 2 and just 0.78% click on any of the search results here.
So let me ask you again, how are you ranking for your money keywords? Does your online presence need a boost?
Local businesses that provide products and services in only specific locations, SHOULD be doing Local SEO.
For example, a shoe shop in Stockport which relies on passing trade, or maybe a double glazing company that covers multiple towns across Greater Manchester. A business needs to be found for their keywords in the local areas that they serve.
This is pretty straightforward when your business is based in the location it serves. But what about serving multiple areas like our double glazing company? How do they achieve visibility?
How would they go about ranking for any other locations other than the one where they are based?
I've achieved this goal for hundreds of local businesses in my job as a Local SEO expert and here's how...
Optimise the homepage for main keywords and the local area the business is based, and then, create doorway pages which are specific to search queries in the locations your want to rank for.
Let's say our double glazers are based in Stockport. The homepage would be optimised for something like 'pvcu windows Stockport' and then there would be 20 or so pages covering each of the most populated towns across Greater Manchester. These pages would all be optimised for 'pvcu windows in [location]'.
This really is Local SEO 101 stuff but it gets results.
Follow this up with a well optimised Google My Business page (Google Maps), local citations, directory listings and Social Signals and you can expect to start seeing an increase in rank in search engines within 3-5 months.
Personally, I like to turbocharge Local SEO campaigns by building the strongest backlink profile possible. Lots of your competition don't do this, so there is always an opportunity for them to be beaten. Link building is still one of THE most important elements of any campaign, so please don't let anybody tell you something different.
You see, SEO isn't difficult. Obviously there is a deeper science to it but anyone can do the basics. So what's stopping you from taking your SEO results to the next level?
This is where me and local business clients make our money. Through a mixture of engaging content marketing and turbocharged backlinks, my Local SEO campaigns are put on steroids. This will drive an obscene amount of local search traffic to your website.
Links are the single most important factor for achieving those top-tier rankings and don't let anyone tell you otherwise.
If you're serious about breaking the monopoly, then my link building expertise will get you there.
I don't have employees or a fancy Manchester office for you to fund. In fact, my only real outgoings are the SEO tools I use to help me protect and grow your investment.
The project ran extremely smoothly and I was never in any doubt that I was working with a genuine specialist. We got more valuable lead in the first 8 months than I have done in 2 years with my old digital agency. Always felt in safe hands.
Cosmetic Surgeons Stockport
My experience is bitter sweet. Business is absolutely thriving but it showed me just how many tens of thousands of pounds I've lost to young flashy sales guys and agencies with no substance. Couldn't have asked for a better service and results produced.
Windows Company, Manchester
Yes. I will need your agreed payments to be made on time. However, I'm not going to waste your precious hours unless it's absolutely necessary to the project.
Every website and every industry different, so it's impossible to predict. But you should see an increase either rankings or leads after around 2-3 months.
Unfortunately not. As a freelance SEO consultant, my time is money. You will have access to me of course, however, it is capped and it has be scheduled.
Absolutely. If you feel I'm not a good fit for any reason, you can cancel at any time, so long as payments are up to date. All I ask is for 30 days notice.
T: 0161 509 6069
A: Marton Grove, Stockport, SK45JQ
© Steadfast Digital 2020. All Rights Reserved.