Choosing a suitable domain name is very important. First and foremost, when it comes to domain names, try to stay away from the silly, stupid, ridiculous or clever. Keep your domain name simple and make it something your customers can remember and is easy for you to convey when speaking with someone.

Take note that, while free domains/sub-domains might look appealing, you never really own them. Some search engines ignore domain addresses that reside on these ‘free servers’ or on the ‘cheap’ servers.

Even if your site is recognized and considered by search engines, a professional domain name that uses your primary company name or associated words is likely to get more attention and be considered as a stable business by your prospective customers.

Purchasing a domain name is not expensive. You can register a new one from between 99p and £20 depending on the extension and length of registration.

You might also choose to establish more than one domain name using keywords and then link your ‘doorway’ domain sites to your primary site. But you will have to pay for each of the domain name and also the monthly hosting fees. It all depends on the type and size of your business and your competition.

Keep in mind that some search engines disregard ‘doorway’ sites. So put at least a page of content on the doorway site with some useful information and then link it to your primary site. But don’t design it as an empty page.

The other reason being, you can have one, three, five, or even more email addresses that all contain your business name, and give your business a professional feel. When customers get emails from johnsmith@exampledomain.com they feel as if they are dealing with a stable, professional business operation.


Jack Alexander
Jack Alexander

Experienced digital marketer and ecommerce manager. Specialisms include SEO, CRO and Lead Gen.

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